The Challenge of a Complicated Online Ordering Process
Our client, a small manufacturing distributor, approached us with a problem that many businesses face: their website’s online ordering process was complicated and confusing, and it was causing customers to abandon their orders. With a cluttered design and a poorly organized checkout process, the website was making it difficult for customers to complete their purchases.
The client wanted to streamline the online ordering process and make it more user-friendly, and they turned to us to help them redesign their website. In this case study, we’ll take you through the design process from start to finish, sharing the steps we took and the challenges we faced along the way. Plus, you’ll see the before-and-after results and hear from the client about their experience working with us.
Phase 1: Research and Planning
As with any design project, the first step was to do thorough research and planning. We met with the client to understand their business goals and target audience, and we conducted a competitive analysis to see what other manufacturing distributors were doing with their websites.
One of the key insights we gained from this phase was that the client’s target audience was primarily other businesses who were looking for quick and easy access to a wide range of manufacturing products. With this in mind, we knew that the design needed to be organized and efficient, with a focus on the online ordering process.
We also made a list of the client’s key objectives for the website, which included improving the user experience, increasing online sales, and streamlining the ordering process. These objectives would inform the design decisions we made throughout the process.
Phase 2: Design and Prototyping
With our research and planning complete, it was time to start the design phase. We began by sketching out several different design concepts, taking into account the client’s brand identity, target audience, and objectives.
After presenting the concepts to the client and getting their feedback, we selected one direction to move forward with and began creating high-fidelity wireframes. These wireframes served as a blueprint for the website, outlining the layout, navigation, and content of each page.
In particular, we focused on improving the online ordering process by creating a clear and intuitive checkout flow, including an easy-to-use shopping cart and streamlined payment process. We also made sure to include features such as order tracking and account management to improve the overall customer experience.
Once the wireframes were approved, we moved on to the prototyping phase. Using a prototyping tool, we created an interactive mockup of the website that allowed the client to get a sense of how the final product would look and function. This allowed us to make any necessary adjustments before moving on to the development phase.
Phase 3: Development and Launch
With the design finalized, it was time to start building the website. We used a content management system (CMS) to make it easy for the client to update and maintain the website on their own.
As we built the website, we paid close attention to the client’s objectives, making sure to optimize the online ordering process and make the website mobile-friendly. We also worked with the client to create high-quality, visually appealing content for the website, including product photos, descriptions, and pricing information.
To create a clean, efficient design, we used a minimalistic color scheme and incorporated clear, concise headings and subheadings. These design choices helped to emphasize the online ordering process and make it easy for customers to find what they were looking for.
Finally, after several weeks of development, the website was ready for launch. We thoroughly tested the website to ensure it was functioning properly, and then we handed it over to the client.
Results: A Streamlined Online Ordering Process
The final product was a website with a streamlined online ordering process that was easy for customers to use. The clear and intuitive checkout flow, along with the order tracking and account management features, helped to improve the overall customer experience.
According to the client, the redesigned website has been a major success. They’ve seen an increase in online sales and a lower abandonment rate for orders. Plus, they’ve received numerous compliments on the improved ordering process.
Conclusion: The Importance of a User-Friendly Online Ordering Process
As this case study demonstrates, a user-friendly online ordering process is crucial for businesses in the manufacturing distribution industry. By taking the time to research and plan, and by working closely with the client to understand their goals and target audience, we were able to create a website that effectively communicates the client’s brand and helps to drive online sales.
If you’re in need of a website redesign, don’t hesitate to contact us. Our team of experienced designers is ready to help you create a website that streamlines your online ordering process and improves the overall customer experience.
Essential Information Technologies is a Web and IT Services company. We provide services such as Web Design, Internet Marketing (SEO) as well as a wealth of additional IT services to clients both locally and across the US. Our goal is to continually over-deliver for each client we work with. We are a team of web design experts, SEO specialists, and IT consultants. With over 20 years of experience we have established a system that ensures the success of every client we work with.